Influencer campaigns managed end-to-end
CollabDiary is built for ambitious brands that want more than just posts. From the first creator shortlist to the final campaign report, we turn influencer marketing into a predictable, performance-driven growth channel that can be repeated, scaled, and improved month after month. ✨
Not every creator is right for your brand—and that’s where we come in. We plug into your goals, audience, and positioning to build a creator roster that feels authentic, on-brand, and capable of moving real numbers. No guesswork, no random collaborations—only meaningful partnerships that contribute to long-term brand equity. 🚀
Our approach blends data with intuition. We use metrics to understand reach and engagement, but also invest time reviewing content tone, comment quality, and audience sentiment. This lets us recommend influencers who can drive both visibility and trust, instead of short bursts of vanity metrics.
- Audience-fit discovery across niches, tiers, cities, and languages.
- Profile breakdowns with reach, engagement, demographics, and content style.
- Brand safety checks to protect tone, values, and reputation on every campaign.
- Curated shortlists balancing impact, continuity, and budget for each phase.
- Support for long-term creator partnerships and always-on ambassador programs.
Every strong campaign starts with a sharp “why”. We translate your objectives—awareness, installs, sign-ups, or sales—into a structured creator strategy with the right platforms, formats, and storytelling angles to get you there. 🎯
Instead of treating influencers as a one-off add-on, we map them into your broader marketing funnel so each piece of content plays a clear role. We also plan for momentum, not just launch day: pre-launch buzz, launch-week spikes, and post-launch reinforcement using different creator tiers and creative styles.
- Objective-first planning with clearly defined KPIs and success benchmarks.
- Platform mix across Instagram, YouTube, shorts, and other relevant surfaces.
- Balanced content mix: reels, shorts, carousels, stories, lives, and UGC bundles.
- Hooks, angles, and messaging guidelines for consistent brand storytelling.
- Launch calendars that sync with product drops, offers, and offline initiatives.
Great campaigns respect how people actually scroll. We help creators shape your brief into content that fits their voice, matches your brand, and gives the audience a reason to stop, listen, and act. It’s storytelling, not shouting. 📣
For brands that need more structure, our team supports creators with frameworks, concept lines, and “do/don’t” lists that still leave room for creativity. For creators, we act as a creative partner—helping them experiment with new ideas while staying aligned with campaign objectives.
- Creative direction, visual mood boards, and style references per campaign.
- Script and structure support for reviews, explainers, skits, and story-led videos.
- Content flows for carousels, static posts, story sequences, and highlights.
- Conversion-ready captions, CTAs, and hashtag frameworks for each objective.
- Support for repurposing creator content into ads, website assets, and e-commerce creatives.
No more chasing creators across chats and spreadsheets. Our team runs the full operational side—briefs, drafts, revisions, go-lives—so you maintain visibility and control without the daily firefighting. 🧯
You get a single, structured workflow where everyone knows the status of each deliverable. From tracking timelines to monitoring live posts, we make sure campaigns run smoothly and your internal team stays focused on strategy instead of micro-management.
- Creator onboarding, scope confirmation, and documentation.
- Centralised tracking of drafts, feedback loops, and approvals.
- Go-live checks for handles, tags, hashtags, links, and required disclosures.
- Issue resolution for delays, errors, or replacement requirements.
- Post-campaign debriefs with learnings you can apply to the next launch.
Barter is perfect for discovery-stage brands—when you want visibility, content, and feedback before heavy ad spends. We design fair, transparent barter collaborations so creators feel valued and brands see real outcomes. 💡
Our team handles everything from shortlisting barter-friendly creators to clarifying expectations on both sides. You get structured deals instead of vague “we’ll see what happens” arrangements, and creators get clarity on what they’re receiving and what they’re expected to deliver.
- Creator pools carefully filtered for barter-friendly collaborations.
- Clarity on product value, units, and delivery timelines.
- Pre-defined deliverables, formats, and posting windows.
- Support with logistics, shipping, and follow-ups.
- Confirmation that posts are live, correctly tagged, and aligned with your brief.
Viral reach means nothing if the destination page is confusing. We build campaign-ready landing pages that continue the story from the creator’s content and guide visitors toward a single clear outcome—sign-ups, enquiries, or purchases. 🔁
Because most influencer traffic is mobile and fast, our pages are lightweight, focused, and optimised for social visitors. No clutter, no distractions—just a smooth handoff from “saw the reel” to “took action”.
- Campaign-specific landing pages and microsites with clean UX.
- Mobile-first layouts tuned for social traffic and low attention spans.
- Integrations with CRMs, WhatsApp, lead forms, and analytics stacks.
- Creator-wise tracking using UTMs and event-level reporting.
- Post-campaign recommendations for pages that can be reused or scaled.